Jonathan Crookall *#+
Non-Executive Chairman
Jonathan has over 30 years’ experience in commercial leadership roles across a range of large organisations and sectors, specialising in consumer facing and retail businesses. Most recently Jonathan was Chief People Officer at Costa Coffee and before that was on the Executive team at Halfords plc for 7 years, working closely with the Board on nomination and remuneration committees.
Jonathan brings to the Board a wealth of experience across relevant industry sectors in strategy, governance and leadership.
Peter Kimberley
Chief Executive Officer
Peter Kimberley brings with him more than 30 years retail experience across a number of sectors including the cycle retail sector with specific experience in the e-mobility retail market – most recently as Chief Executive Officer of Pure Electric Limited, a retailer of e-bikes and e-scooters in the UK and Europe.
His experience encompasses marketing, licensing, product development, Far East sourcing and account management.
Dave Poulter
Chief Commercial Officer
With over 25 years of retail sector experience, Dave previously held several senior roles at Halfords PLC and joined the Group in July 2024. Prior to acting as Buying/Value Chain Director and Motoring Category Director at Halfords PLC, Dave held various senior positions at Dixons Group PLC and Budget Rent A Car, further enhancing his skills in category management and commercial strategy.
Alongside his professional achievements, he holds a Diploma in Marketing, a Diploma in Management Studies.
Mark Taylor *#+
Non-Executive Director
Mark joined the Board in October 2019. He was a partner in Grant Thornton UK LLP for 19 years having spent his entire career in the accounting profession. He was an audit and transactions support partner, specialising in transaction support in recent years. He is chairman of the Grant Thornton defined benefit pension scheme.
Mark has considerable experience of corporate transactions across many sectors, financial reporting and the management of defined benefit schemes. This experience enables him to support the Group with its financial reporting, any potential corporate transactions and the pension schemes.
Mark is a member of the Institute of Chartered Accountants in England and Wales.
Gurvinder Kaur
Chief Financial Officer
Gurvinder is ACCA qualified and an established finance director who has been with the Company for more than 24 years. Most recently, she has served as Chief Commercial Officer for Tandem Group Trading Limited, the Group’s main trading subsidiary.
During Gurvinder’s tenure with the Group and prior to her role as Chief Commercial Officer of Tandem Trading, she has served as Tandem Group Trading’s Finance Director overseeing activities across the finance function. Gurvinder has extensive supply chain management experience, from purchasing to distribution, that has been pivotal in maintaining the smooth and effective operations of the business. Gurvinder has further played a crucial role across numerous acquisitions by the Company over her tenure, leading the integration of their requisition finance functions. In addition, Gurvinder has a wealth of experience in the toy industry having previously worked at Mattel Inc for 6 years as a financial analyst prior to joining the Company.
Simon Bragg *#+
Non-Executive Director
Simon has held several significant senior roles throughout his career at Hoare Govett, Cargill Financial Markets and HSBC. He has also held multiple non-executive roles, including JP Morgan American Investment and Chairman of Trap Oil, an AIM-listed oil and gas business.
He continues to serve on charity and advisory boards and has significant governance and advisory experience across private and public markets. In 2002, Simon co-founded Oriel Securities, which became a leading UK independent broker dealer. He also served as Chairman and Chief Executive of Stifel Europe. In 2016, Simon co-founded JSB Energy Partners, focusing on energy investments in Western Europe.
Simon is a Chartered Accountant (ACA) and an experienced financial services executive, entrepreneur, and investor.